Maximizing Commercial Value

Global Commercialization Strategy that Flows with Current Forces

We help leaders build new solutions to business challenges, supporting them through the full life of a product as it commercializes across the globe.

Commercial strategy and operations across the full product life cycle. We evolve our service offerings and clients served as the commercial asset matures. We work across all phases of the product life cycle, from BD&L teams conducting early-stage market evaluations to marketing teams deciding how to sunset commercial promotion as loss of exclusivity approaches.
Market and asset development Go-to-market strategy Commercial effectiveness and operations Life cycle planning
  • Market landscape
  • Patient journey
  • Asset valuation
  • Deal negotiation
  • Product and portfolio positioning
  • Market access strategy
  • Distribution channel strategy
  • Promotion strategy
  • Multi-channel marketing optimization
  • Process and governance design
  • Organization design
  • Opportunity identification

Technology utilization
  • Data management
  • Business intelligence
  • Data visualization
Global, regional, and local design and implementation. In today’s connected society, we understand the importance of shaping global synchronicity while recognizing the distinct dynamics at play in each individual country. Our consultants have delivered projects across 50+ countries, working with companies’ teams in global, regional management, and local affiliates.

Service Offerings

The Qral Service Map presents the many considerations a biotech faces with commercialization. It reflects not only our capabilities but embodies the curiosity, grit, and heart that define us. Experience Qral City.

Case Examples Push-Button Marketing Mix Alignments from scratch in hours, not weeks, not months. Data included. Cloud Reporting for Commercial Teams On-Site Commercial Analytics

Client Stories

Pushing Medicine Forward by Streamlining BD&L